The same conversations answer very different questions depending on the job you're doing. Here's what each person gets, and one real thing it turned up for them.
You can't be on every call. You can know what happened on all of them.
Who's got time to listen to all those calls? Nobody. Here's what you get instead.
You find out at the QBR, three months late.
What's in the CRM is what a rep decided to type in.
Voice of the customer, without the survey nobody filled in.
The last five minutes of every call, back.