Your customers tell your company what they want every day. It reaches you as "customers are asking for X" from whoever spoke to one most recently. The actual sentences, and how often they were said, are sitting in conversations nobody can read at scale.
From what customers actually said, on the phone, to your team.
What customers keep asking for, how often, and the conversation behind each one so you can read the context they gave.
Who comes up, how often, and what was said. Matched against your own list - and anything competitor-shaped that isn't on your list surfaces as untracked, so you find out what you've been missing.
Reactions to a new feature or a price change, from the people who called about it.
The hesitation that shows up over and over. Usually easier to fix in the messaging than in the product.
Not the words in your positioning. The ones they say when they're describing the problem to your support team.
Product complaints go to support. Feature requests go to whoever picks up. This reads all of it.
Product teams get an anecdote from sales and a support ticket count, and nothing in between.
This is the thing in between: what customers actually said, how often they said it, and which competitors came up while they said it. Nothing is filtered through the person who happened to take the call.