Your customers' conversations are already crossing your network.

You're in the middle of every conversation your customers have. Today that produces a recording and a call detail record. With Tresic underneath, the same conversations produce write-ups, alerts on the customers who are about to leave, and a read on what's happening across their business - under your brand.

What it takes to turn up a customer

This is the part most providers care about most, because you don't have one customer, you have hundreds.

Same day

Pre-integrated at the platform layer. For a supported platform it's an API endpoint and a key per customer, and they're live.

Nothing installed anywhere

No appliance, no desktop software, no change to how their team answers the phone. It works with desk phones and softphones alike.

Not in the call path

It works from recordings after the conversation ends. It cannot affect a live call, which is the first thing your engineering team will ask.

Set up per industry already

Pick the customer's industry and the alerts and notification groups exist. You aren't configuring a rules engine per customer.

Platform-agnostic

Deepest on the platforms we're pre-integrated with, and able to work alongside others - including contact center platforms, since those calls cross your network too.

Provisioning by API

Create a user on your platform and have them created here automatically. Some partners wire their whole user lifecycle through it.

It carries your brand

Not co-branded. Yours. Several partners sell this as their own business intelligence product and their customers never encounter our name.

Reseller, customer, and location tiers

A reseller layer you brand as you, customers underneath it, and locations under those. If you sell through sub-agents, they can be the reseller and manage their own portfolio.

Your look

Logos and colors on the surfaces your customers see.

Your email

Notifications and daily digests can go out through your own sending service, so they come from your domain.

Your address

A vanity URL either way round - yours under our domain, or ours under yours.

Or skip our screens entirely

Pull everything through the API and put it inside the portal you already ship. Several partners are building toward one pane of glass and this fits inside it.

One integration, every customer

However many customers take it and whichever products they buy, it's the same integration for you to operate and support.

Use it on your own business first

This is the motion that works, and it isn't a sales technique - it's how your team gets conviction.

Put your own help desk and account managers on it. Within a week your CEO is seeing churn signals from your own base, and your CSMs are catching things in their books they'd have found out about at renewal.

One provider's account manager caught her own service team quoting a license tier days after a vendor audit told them to stop selling it. Another found a customer mentioning a two-location expansion on a routine support call - it would have died in a ticket.

Then your reps sell it having actually used it, which is a completely different conversation than selling a datasheet.

The demo that closes it

For an account worth the effort, this is the strongest thing you can do.

Take a month of the customer's existing recordings - you're often already recording them - and run them through. Then present what you found to their leadership team.

Every one of these turns up something happening in the business that nobody knew about. That's not a claim about our technology; it's what happens when a business looks at its own conversations for the first time.

Then the question stops being whether they want it and becomes how they see this every week. How that works →

Once you see it, you can't unsee it.

How to pitch it, depending on the account

Three different conversations, and picking the wrong one is the most common mistake.

A small business wants a tool

Fifteen to twenty-five seats, owner makes the decision. Lead with write-ups and follow-ups - the thing that makes somebody's day easier. Add alerts once they've seen what's in there.

A bigger business wants visibility

Multiple locations, and somebody responsible for what's happening outside the walls they're in. Lead with the morning screen and the per-location read.

A serious account wants to run on it

This becomes how they operate - the screen leadership opens first and manages from. That's a longer sale and a much larger one.

Two things worth knowing about the buyer

It's usually not an IT sale

Almost every conversation that goes well is with the business side - the head of service, the head of sales, the person who owns customer experience, the owner. IT will bless it, and your IT contact can be the champion who brings it to their CEO, but the value lands with the business.

Somebody will say it sounds like surveillance

Usually somebody who isn't the owner. The honest answer is that nobody is being scored, there's no grading of individual people, and personal calls are recognized and left out. Have that answer ready.

This isn't contact center analytics, and that matters when you're selling

If a customer is running a contact center and wants hold times and occupancy, sell them a contact center suite. That's a real product category and it's good at that job.

This answers a different question. Not how long the calls were, but what was said in them - and it's aimed at businesses that would never describe themselves as having a contact center. They have a front desk and some desk phones.

It also works alongside a contact center platform rather than against one. Those conversations cross your network too.

The commercial side

Margin, tiers, enablement, and the terms of the partner program live with our partner team rather than on a public page.

Partner program at tresic.cloud

Where to go next